
While the majority of participants are Japanese, some foreigners have traveled to Japan to partake in the festival. Some locations are so popular that children are chosen by lottery, and parents will travel across Japan to find a place to participate. The festival is free and open to the public however, some shrines and temples require that parents submit an application or pay a fee to participate. Eligible competitors must be between the ages of 6 months and 18 months at the time of the festival. At the Gokoku Shrine in Hiroshima, babies are dressed in kimono and seated facing one another on pillows while a sumo referee encourages the babies to cry. When the babies begin to cry, the student sumos raise the babies higher in the air, which is believed to strengthen the blessing endowed on each crying child. The best-known Naki Sumo Festival is held each year in Asakusa, Tokyo, where student sumo wrestlers of the Sensō-ji temple hold the babies in their arms. At the end of each match, some families and spectators yell out the phrase banzai raku meaning "live long". In some versions of the festival, when neither baby has cried for a number of minutes, referees or judges donning traditional Japanese masks approach the babies and attempt to scare them. Sumo wrestlers employ a variety of techniques to encourage crying, including bouncing the baby in their arms, making loud noises and funny or scary facial expressions, and chanting " Naki! Naki! Naki!" ("Cry! Cry! Cry!" in English). If both children cry simultaneously, the baby with the louder or longer cry is typically the victor. The first child to cry is declared the winner and bestowed with a blessing of good health. Two babies at a time compete in short matches, while held in the arms of professional or student sumo wrestlers. Next, the crying baby competition is held outdoors in a handmade sumo ring. The staff at the shrine hand-make four-pronged kabuto helmets for each participant to wear during the crying competition and create commemorative gifts and souvenirs for the parents. Ī Shinto priest opens each festival with rituals to pray for the healthy growth of each baby. The specific customs and traditions of each festival vary by location, however the main focus of every festival is a ritualistic prayer for the good health of each baby and a competition between infants held in a sumo wrestling ring. The Naki Sumo Festival is held annually at Shinto shrines throughout Japan, most commonly on or around May 5 to coincide with Children's Day at the end of the Golden Week holiday. While working with the most technically advanced raw material and textile producers, our production locations in Germany and Europe make the brand fair, local, and resource-saving.The winning child is raised high in the air by a sumo wrestler at the Sensoji Temple in Asakusa, Tokyo. Our products consist of natural, antibacterial, and vegan fibers that are soft and skin-caring. With pioneering, innovative materials and a contemporary, award-winning product design - we are taking sustainable baby care to the next level. We want to specifically motivate an environmentally conscious generation of baby caregivers and help them get started with cloth diapering. With Sumo, we have developed the next generation reusable diaper. Per child, that’s an average of 1 ton of residual waste in three years.

10 million disposable diapers are disposed of every day in Germany. On average, a total of 5,000 disposable diapers are used per child over three years of diapering. Currently, the diaper market is dominated by disposable diapers, which are resource-intensive, polluting, and potentially skin-irritating.
